Outstanding flavor. Uncompromising standards. With every cut of the Certified Angus Beef ® brand you choose, you're getting beef that tastes like no other. Unrivaled flavor, juiciness and tenderness. Each cut meets or exceeds 10 standards for quality. Our humble beginnings centered around a group of family ranchers. The world's first premium brand of beef. The original brand of premium beef. Passion led to the creation of the Certified Angus Beef ® brand nearly 40 years ago. Pride has kept it going. Our founders started with the very best beef, then made it even better.